B2B Sales and Marketing Management

The book B2B Sales and Marketing Management gives you answers and a well-developed toolbox for managing the work of all or part of the sales and marketing organisation in companies working in business-to-business.

The book contains both current and new theories from a number of disciplines and concrete instructions and practical examples from the real world. It focuses on building, optimising and developing all parts of the sales organisation and marketing department. Both individually and when they work closely together.

The main sections of the book:

1. Sales and marketing organisation transformation
2. Building the sales and marketing organisation
3. The processes in the sales and marketing organisation
4. Management in the sales and marketing organisation
5. Developing the sales and marketing organisation

Authors: Jørgen Holm, Marie-Elisabeth Hansen and Carsten Olesen
ISBN: 978-87-99-62523-9
EAN: 9788799625239
Edition: 3rd revised edition, 3rd printing
Release date: 20-06-2020
Page number: 388 pages
Weight: 876 grams
Width: 175 mm
Height: 246 mm
Depth: 25 mm
Format: Hardcover
Language: Danish
Original language: Danish
Publisher: Brandculture