Product Management

What does it take to become good at product management? The book "Product Management. Strategy, planning, marketing, organisation and execution" gives you answers on how to build a strong foundation for your work and how to work on improving your efforts.

The book contains both current and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on new product development and optimising the profitability of the existing product portfolio.

The main sections of the book:

1. Product management - theory and reality?
2. Organisation
3. Product strategy
4. Product planning
5. Product marketing

The book also contains a thorough bibliography that indicates the best literature in the various disciplines, and an extensive index makes the book suitable as a handbook and reference work.

Authors: Jørgen Holm and Carsten Olesen
ISBN: 978-87-99-62521-5
EAN: 9788799625215
Release date: 20-06-2020
Page number: 284 pages
Weight: 986 grams
Width: 186 mm
Height: 256 mm
Depth: 21 mm
Format: hardcover
Original language: Danish
Publisher: Brandculture